About Us



New Style is a Russian language luxury lifestyle magazine published in London and aimed at the affluent Russian speaking community in the UK and Europe and visitors from Russia, Ukraine and Kazakhstan.

With a monthly readership of over 60,000 New Style’s distribution is carefully structured to reach high net worth Russian speaking audience. In addition to subscribers in the UK and distribution at London’s five star hotels, private members clubs and other exclusive locations, New Style is also distributed in Business Class on flights to Russia, Ukraine and Kazakhstan, in Business Class lounges in Heathrow Terminals 2, 4 and 5  as well as on NetJets and other private jet charter flights.

The magazine’s target audience is essentially “Global Russians” – well-established, well-educated, and well-travelled individuals who know exactly what they want in life. Aimed at both a male and female audience, New Style features celebrity interviews and lifestyle topics such as travel, fashion, jewellery and watches, property, entertainment, art, theatre, cinema, music, cars, and the latest gadgets. New Style is a magazine depicting an aspirational lifestyle for a discerning readership.

Subscribers’ Profile

Men 40%

Women 60%

Social Class AB 76%

Social Class C 9%

Age Group 20-55 81%

Net household income is higher than £100,000

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