About the Company
History
New Style magazine (earlier known as Ladies Info) was launched in May 2003. And today it remains the only well-established luxury lifestyle magazine in Europe which targets the affluent Russian speaking community.
In April 2005 we have changed our name to NEW STYLE as we have grown out off the Ladies’ Info concept and embrace a much bigger diversity of topics, issues and interests. New Style’s philosophy reflects the new lifestyle and mind-set of Russian people when coming to live in Europe.
We have grown our distribution to cover such European countries as France, Germany, Switzerland, Spain, Greece, Sweden, Norway, Finland, Netherlands. We are soon opening our second office in Paris so that we are closer to what is happening on the continent.
In addition to our magazine we are also producing Russian guide EXCLUSIVE LONDON, which we also started in 2005. It is a biannual ultimate shopping guide to London aimed at Russians living in London and most importantly at those coming to visit.
We continue holding Russian in-store events in luxury boutiques around London and our database of Russian community in London, which includes both individuals and organizations, is always growing.
The director of the company, Elena Ragozhina, had a previous experience in successfully running a Russian newspaper in London for four years before launching the magazine.
In September 2005 we have launched a new weekly newspaper PULSE UK.
The idea behind the newspaper is to give an extensive overview of events taking place in London and the UK’s cultural and entertainment life. It also covers all the important information regarding living, working and studying in the UK.
With such an extensive portfolio of products we could not think of a better name for our company than RUSSIAN MEDIA HOUSE. The official renaming of the company took place in December 2005 and we stepped into the new year with the new name, vast plans for the future and great confidence in our continuing success.
Our office has also grown significantly and today we have highly qualified specialists in such areas as publishing, marketing, PR, design, web-design, etc.
Subscribers' Profile
Men 40%
Women 60%
Social Class AB 76%
Social Class C 9%
Age Group 20-55 81%
Net household income is higher than £100,000
Circulation 15,000
Price 2.50 GBP, 3.90 Euros
Frequency monthly
Distribution by subscription
Sales
- through newsagents across Europe
- in-flight on Aeroflot, Transaero, Belavia Airways, Ukrainian and Uzbek Airlines
- in selected 4 & 5 star hotels in the UK and Europe